I was surprised to find this item in the men's line, but I didn't care if it really worked. I have been using it after a shower each morning and it has helped my achy shoulders. I don't like that the tin won't keep the lid on (and the potential to dry out quickly), but the product looks very masculine in this tin with a tiger on the label. My suggestion? Go ahead and package in a more feminine look as well. It's a product that works well.