This paper was perfect for the gifts under our red and white retro-themed tree! I was pleased with the quality, and the reversible paper made it easy to create multiple looks with this paper, a roll of red ribbon, and a roll of white ribbon. The paper's thickness was great for obscuring the print on boxes, and it was very durable for gifts that were mailed. (no torn corners from gifts rubbing together during mailing!) The only downside was that the thickness of the paper made it challenging to use for small gifts (using a tool such as a ruler helped to fold the paper more easily). Once I got the hang of it, that wasn't as much of a problem, though, and I'd definitely buy this again!