Editor's TipEditor's Tip

Need a matte-finish styler with maximum hold? Step things up with TOWELDRY Paste Styler.

TOWELDRY

Birchbox Breakdown

In the hands of a sculptor, clay is soft, pliable, and hugely versatile—so it’s little wonder that it makes an incredible styler. This hardworking hybrid is the perfect fit for a man of many hairdos, blending kaolin clay and beeswax to offer firm, pliable hold without a greasy finish. This allows it to craft a variety of classic looks, from a little Paul-Newman bedhead to a slicked-back Brando.

How it Works

The twin pillars of this styler are beeswax and clay, which offer a natural, medium hold that’s matte in appearance and soft to the touch. Lightweight oils like jojoba work to heal and condition hair. Best of all, the mineral-rich formula actually absorbs sweat and grease, which means this multipurpose styler can double as dry shampoo.

How to Use

Warm a nickel-sized dab of clay between your palms. Apply to dry hair for a matte, textured look, or to damp hair for a smoother finish and a touch of natural shine.

Mineral Oil/Paraffinum Liquidum/Huile minérale, Beeswax/Cera Alba/Cire d’abeille, Bentonite, Ethylhexyl Stearate, Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Water/Aqua/Eau, PEG-7 Glyceryl Cocoate, Ceteareth-25, Glycerin, PEG-16 Macadamia Glycerides, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Jojoba Alcohol, Propanediol, Isopropyl Jojobate, PVP, Butylene Glycol, Silica, DMDM Hydantoin, Tocopherol.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Men's Bonus Shop

Product Reviews & Sample Feedback

165 Reviews
3.6 out of 5 stars
5 Star
38
4 Star
57
3 Star
43
2 Star
15
1 Star
12
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Most Helpful Customer Reviews

Great Hair
SampledPurchased

My husband loves this product!!! He was so afraid you would run out of the product, he made me order four jars!! His hair looks great and it isn't sticky or stiff like other products!! Love it!

5
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Great sytler
Sampled

It is just the right amount of toughness and smoothness. It works by holding your hair in place but doesn't leave your hair feeling like hay. I would recommend it.

4
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Unfair rap
SampledPurchased

This is a great product it is a "Clay" styler, and not a paste or pomade. It is a bit hard, and I need to work it in my hands for quite a bit but it leaves my hair styled, not hard, and not shiny or heavy with product. I like it a lot, but be aware it is NOT a paste or a pomade. If you want a bit softer product you'll need to work in a bit of water which I've done after a plane ride but it works well as long as you know what you are getting. A great CLAY styler.

4
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Enjoyable, Not heavy, Works well
Sampled

I have been using the sample sparingly as it doesn't take much to add a little style to hair. Scent is very neutral. I use a little on damp hair and it works well with good hold and matte finish. It isn't heavy which is nice as I like to take a few days in between shampoo/conditioner so I don't dry out my hair and scalp. When I do a wash this clay comes out easily. I have sensitive skin and some products cause me to break out, I have not had any such issues with this so if you're similar then give this a shot.

4
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best

i love this stuff. one of the best items to stumble upon from Birchbox. it washes out easy and doesnt' leave your hair feel gross. i am ordering more asap!

5
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Great alternative hair product
Sampled

I wouldn't use this everyday, but when I'm looking for a more slicked back pompadour type of look this is my go to product. The product has a subtle smell, but I haven't noticed much of the purported oil absorbing capabilities. Regardless I would buy this product.

5
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Great style , not greasy.
SampledPurchased

I love this product. It feels great in my hair and does not feel greasy. It washes off I my hands easily. It really doesn't have a scent which is important I me as I like to wear colognes and don't want different scents mixing. I definitely recommend it.

5
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Pretty good product...
Sampled

If I could give this 3.5 stars I would. It's a good product, but my only issue was it was a little heavy for my hair. I would say just be careful not to use too much of this stuff. Especially if you have thin hair.

3
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Just bought a refill
SampledPurchased

Towel Dry Clay Styler is great. I have short hair and it keeps it in place but still provides a natural look. I would definitely recommend this product.

5
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Great Product!
SampledPurchased

I love that it styles my hair, but doesn't get greasy or overly wet looking. The hold is just the right amount, not like glue nor is it overly weak.

5
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