OMG, this stuff: it was one of my bonus samples, and what luck to have stumbled on it! I work a nickel-sized portion into my damp hair and let it dry naturally. In an hour, after loosening it up with my fingers, my hair is soft, wavy, "piece-y" in the way I like, and not the least bit frizzy. My hair looks healthy and smells amazing.
It's just an insanely awesome product. Might retire my hair dryer for good.