I received a full size sample from another company & to be honest I'd never heard of 29 before. I have to have something on my lips at all time, I can't take it when they feel dry. This stuff is really great. I've used it all week at night when headed to bed. The next morning my lips have felt nice and soft and moisturizer - without feeling sticky or gunky. I'm looking forward to seeing if this stops lip creepies/ fine lines as I get older. I will defiantly purchase this when I run out.