Originally, I bought the big Baggu bag for groceries. However, I've taken it on many beach trips because it holds towels, sunscreen, toys, snacks, and more! On vacations, it holds our laundry to and from the laundromat. Sporting events, play dates, picnics...it holds the essentials! I've literally use it for just about everything and when not in use I have it folded up in the pouch in my purse just in case! I'm addicted!