No gummy formula: this is a smooth high shine gloss. Like all glosses, not much staying power. Be forewarned birthday suit is exactly that: your birthday suit, not lip-lightening at all. The tube looks like it will have a light tint but it really just comes out as clear. The tiny, tiny "shimmer" doesn't show up as shimmer to the naked eye at all but just gives more glowiness. Has natural taste and feel, not stinky chemically. It reminded me of the smell of mountains and natural springs and plants. I believe the actual smells you are smelling is the argan oil and echinacea: earthy herbal. Not much of a taste at all in fact, so that's good. A good product if this is what you are looking for. I'm not sure I will enjoy it enough to say I got my $8 worth.
Excellent, hydrating lip product
I am a lip product junkie. I am enjoying this Gloss though I do wish it had a little more pigment to it. It's so nice to know that it's all natural.
Love the color, the smell, so hydrating and its organic! I so want to try more shades of lip lush.
Leaves my lips still feeling dry
Nice gloss, but doesn't moisturize as much as I wish it did. Would be good to use with lipstick to add shine
I love this lip gloss! I got the color Daang! And it is such a rich pretty color! The gloss isn't sticky at all, and has the perfect shine!