I have sensitive skin and every lip balm I have tried makes me break out all along the line of my lips and it looks like I have cold sores! So I tried this one since it said it was all natural. I live it! It stays on all day without a second application and it doesn't make me break out! I ordered the one that smells like juniper which smelled bad to me at first, but now it's really refreshing and it keeps my lips smooth and crack free. Would recommend to anyone with highly sensitive skin or for those who like to but lip balm on once a day and not have to deal with multiple applications.