I am absolutely in love with my Alima Pure® Blush in Freja (Luminous)! I've been on the hunt for a new blush, something natural that makes other women stop and go, "wow she's got a great after sun glow!" I did a bit of research on this product and yes, it's a little messy, but with the right brush a little can go a long way- giving you more bang for you buck. With the loose powder you never have to worry about it breaking, which I personally love. The only thing I would recommend is watch that lid, make sure its screwed on nice and tight before you throw in back into your makeup bag, it's loose powder after all.