Editor's TipEditor's Tip

Extend the life of your color and follow with the complementary Bamboo UV+ Color Protection Vibrant Color Conditioner.

Birchbox Breakdown

After setting aside a chunk of time and money to bolster your natural color, you curse the day you notice your former hue peeking through—three weeks before your next appointment. Instead of making an emergency salon visit, try this sulfate- and sodium- chloride-free cleanser. Clinically proven to maintain color and brightness for up to 60 washes, it contains UV filters to thwart color fade-out and the brassy effects of too much sun exposure.

How to Use

Wet hair in the shower; squeeze a nickel-sized amount into your palm. Gently massage throughout strands and scalp. Rinse thoroughly with warm water, and follow with conditioner.

Water (Aqua), Cocamidopropyl Betaine, Disodium 2-Sulfolaurate, Sodium Methyl 2-Sulfolaurate, Cetrimonium Chloride, Sodium Methyl Cocoyl Taurate, Bambusa Vulgaris Water, Bambusa Vulgaris Extract, Citullus Lanatus (Kalahari Watermelon) Seed Extract, Rubus Idaeus (Raspberry) Leaf Extract, Aleurites Moluccana Seed Oil, Moringa Pterygosperma Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Lauramide MEA, PEG-150 Distearate, Silicone Quaternium-8, PEG-120 Methyl Glucose Dioleate, PEG-40 Hydrogenated Castor Oil, Glycerin, Panthenol, Amodimethicone, Polyquaternium-55, PEG-90 Glyceryl Isostearate, Methyl Gluceth-10, PEG-15 Soyamine/IPDI Copolymer Dimer Dilinoleate, Sodium Benzoate, Polyquaternium- 7, C11-15 Pareth-7, Quaternium-95, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Panthenyl Hydroxypropyl Steardimonium Chloride, Laureth-9, Linalool, Limonene, Disodium EDTA, Propanediol, Laureth-2, Glycol Distearate, Laureth-4, Trideceth-12, Octocrylene, Hydrolyzed Soy Protein, Hexyl Cinnamal, Polysilicone-15, Aminomethyl Propanol, Butyl Methoxydibenzoylmethane, Alcohol, Caprylic/Capric Triglyceride, Inulin Lauryl Carbamate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Methylchloroisothiazolinone, Phospholipids, Behentrimonium Chloride, Sucrose Laurate, Methylisothiazolinone, Ascorbic Acid, Tocopheryl Acetate, Saccharomyces/

Magnesium Ferment, Wasabia Japonica Root Extract, Saccharomyces/Iron Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Polyquaternium-10, Silanetriol Melaninate, Superoxide Dismutase, Bromelain, Papain, Fragrance (Parfum).

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

the best I have tried

After ordering every subscription box known to man I have hair shampoo coming out of my ears. But this is what I had before all those samples and I am going back. Nothing has even come close to performing the same. The smell is amazing too.

5
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Fan of Alterna
Purchased

I purchased this from BB, b/c I was able to buy it with a discount. Otherwise this brand is just too expensive. I love Alterna, but generally buy from the Caviar line. They have discontinued the one I prefer, so I purchased the Bamboo volume. It's a nice shampoo with a great sent, but the texture is very thick and gummy. I'm not sure if that is the way its supposed to be or maybe just this batch. It still works and I like it.

4
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Smells yummy
Purchased

I love the smell. I have used other products by this company and am always pleased. I like that it is a vegan product.

2
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My favorite shampoo!
Purchased

So excited to see BB carrying Alterna. I love this shampoo because it lacks the nasty sulfates and parabens yet is still color safe. I have a lot of highlights in my hair and this shampoo does the trick! Highly recommended.

5
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good

This is another good product. It leaves your hair feeling clean light and helps with friz. It also smells wonderful.

4
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Great product
Purchased

I absolutely love this line of shampoos on my color treated hair. I have blonde highlights that I get done every 6 weeks and this is the best stuff I have found so far to keep my color shiny and vibrant! Worth the $$ to keep your color!

5
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Liking it
Purchased

I color my hair every six weeks and usually by week four and I am ready to wear a hat everyday, but this has been great. Love that it doesn't contain any of the color-strippers that other shampoos do and it makes my hair look and feel great. I bought it along with the conditioner. Only downside is that it doesn't have a wonderful smell...smells okay. I just like shampoos that smell wonderful.

5
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Alterna is amazing

I have been using Alterna now for the past 3 years. I alternate my Shampoo's between Bamboo Color Hold and Bamboo Volume. I also use there Caviar line (obsessed!) This shampoo has saved my hairs life, between protecting my color and the overall health of my hair! I love that this product is sulfate free! Huge factor for me when it comes to choosing my shampoo and conditioners. If you are looking for an everyday shampoo or conditioner and want something that won't strip your color, look no further!

5
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Soft & Smooth
Purchased

Alterna makes the best high-end shampoos & conditioners in my opinion. I usually get the Caviar line when I'm splurging but tried this and was just as happy with the way it made my hair super soft, smooth, tamed flyaways, & brightened. It did all of that in a non-greasy way...so much so that I skipped 3 days of shampooing! The downside: if you're a fan of the scent of the Caviar products you may be disappointed (like I was) that this doesn't resemble that smell at all.

4
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Nice shampoo
Purchased

This is a nice shampoo. It makes my hair shiny and reduces frizz along with helping retain my the color in my hair.

4
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