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Editor's Tip Editor's Tip

Extend the life of your color and follow with the complementary Bamboo UV+ Color Protection Vibrant Color Conditioner.

Alterna Bamboo ColorHold+ Vibrant Color Shampoo

$20.00 Ships Free
8.5 fl oz / 250 mL

Availability: Out of stock


Birchbox Breakdown

After setting aside a chunk of time and money to bolster your natural color, you curse the day you notice your former hue peeking through—three weeks before your next appointment. Instead of making an emergency salon visit, try this sulfate- and sodium- chloride-free cleanser. Clinically proven to maintain color and brightness for up to 60 washes, it contains UV filters to thwart color fade-out and the brassy effects of too much sun exposure.

How to Use

Wet hair in the shower; squeeze a nickel-sized amount into your palm. Gently massage throughout strands and scalp. Rinse thoroughly with warm water, and follow with conditioner.

Water (Aqua), Cocamidopropyl Betaine, Disodium 2-Sulfolaurate, Sodium Methyl 2-Sulfolaurate, Cetrimonium Chloride, Sodium Methyl Cocoyl Taurate, Bambusa Vulgaris Water, Bambusa Vulgaris Extract, Citullus Lanatus (Kalahari Watermelon) Seed Extract, Rubus Idaeus (Raspberry) Leaf Extract, Aleurites Moluccana Seed Oil, Moringa Pterygosperma Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Lauramide MEA, PEG-150 Distearate, Silicone Quaternium-8, PEG-120 Methyl Glucose Dioleate, PEG-40 Hydrogenated Castor Oil, Glycerin, Panthenol, Amodimethicone, Polyquaternium-55, PEG-90 Glyceryl Isostearate, Methyl Gluceth-10, PEG-15 Soyamine/IPDI Copolymer Dimer Dilinoleate, Sodium Benzoate, Polyquaternium- 7, C11-15 Pareth-7, Quaternium-95, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Panthenyl Hydroxypropyl Steardimonium Chloride, Laureth-9, Linalool, Limonene, Disodium EDTA, Propanediol, Laureth-2, Glycol Distearate, Laureth-4, Trideceth-12, Octocrylene, Hydrolyzed Soy Protein, Hexyl Cinnamal, Polysilicone-15, Aminomethyl Propanol, Butyl Methoxydibenzoylmethane, Alcohol, Caprylic/Capric Triglyceride, Inulin Lauryl Carbamate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Methylchloroisothiazolinone, Phospholipids, Behentrimonium Chloride, Sucrose Laurate, Methylisothiazolinone, Ascorbic Acid, Tocopheryl Acetate, Saccharomyces/

Magnesium Ferment, Wasabia Japonica Root Extract, Saccharomyces/Iron Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Polyquaternium-10, Silanetriol Melaninate, Superoxide Dismutase, Bromelain, Papain, Fragrance (Parfum).

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Most Helpful Customer Reviews

the best I have tried

After ordering every subscription box known to man I have hair shampoo coming out of my ears. But this is what I had before all those samples and I am going back. Nothing has even come close to performing the same. The smell is amazing too.

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Fan of Alterna

I purchased this from BB, b/c I was able to buy it with a discount. Otherwise this brand is just too expensive. I love Alterna, but generally buy from the Caviar line. They have discontinued the one I prefer, so I purchased the Bamboo volume. It's a nice shampoo with a great sent, but the texture is very thick and gummy. I'm not sure if that is the way its supposed to be or maybe just this batch. It still works and I like it.

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Smells yummy

I love the smell. I have used other products by this company and am always pleased. I like that it is a vegan product.

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My favorite shampoo!

So excited to see BB carrying Alterna. I love this shampoo because it lacks the nasty sulfates and parabens yet is still color safe. I have a lot of highlights in my hair and this shampoo does the trick! Highly recommended.

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This is another good product. It leaves your hair feeling clean light and helps with friz. It also smells wonderful.

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