Editor's Tip Editor's Tip

You’ll need a clean canvas to create your masterpiece, so be sure to check out American Crew Anti-Dandruff Shampoo to keep your peak pristine.

American Crew Forming Cream

$17.00 Ships Free
3 oz

Availability: Out of stock


Birchbox Breakdown

If styling products don’t seem like your shtick, remember: Cary Grant’s hair didn’t get that way by accident. American Crew's versatile forming cream is a perfect pick for the novice hair styler, delivering natural shine while riding the line between hold and pliability. Whether you’re slicking it back or sprucing it up, your hair won’t know what hit it.

How to Use

Work a dime-sized amount of product between your fingers to warm it up. Apply evenly through wet or dry hair, starting at the roots, and style to your heart’s content.

Water (Aqua) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Wax (Lanolin Cera) (Cire de lanoline), PVP, Propylene Glycol,Copernicia Cerifera (Carnauba) Wax (Cera Carnauba) (Cire de carnauba), Ceteareth-25, VP/VA Copolymer, Paraffinum Liquidum, Ozokerite, Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract (*Cactus), Glycerin, Fragrance (Parfum), Alpha-Isomethyl Ionone, Benzyl Benzoate, Benzyl Cinnamate, Benzyl Salicylate, Butylphenyl Methyl-propional, Coumarin, Citral, Citronellol, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Linalool, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol

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Most Helpful Customer Reviews

Perfect for messy, moveable texture

I've used this pomade for years now to make my pixie haircut look a little messy. It won't hold hair into spikes or forms, but it does texturize it well. Great smell and not too shiny or sticky feeling.

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The best gel for my hair. Has both great hold and texture. My hair looks the way I want it to all day.

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Really Great Product

I use forming great when my hair is longer. It's a great way to get hair out of your face! Perfect for a quiff without the greasy shine of pomade! I have blonde hair and I always feel pomade look WAY too oily on me.

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Very nice product

My husband uses this and has been doing so for the last couple of years. It is more expensive, however does last a long time. The product starts to wear off at the end of the day.

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