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Editor's Tip Editor's Tip

To keep hair healthy, use a hydrating treatment like amika's Obliphica Nourishing Mask once a week.

amika Power Cloud Force Dryer in Black Obliphica Print

$160.00 Ships Free
Wattage: 1875, Weight: 13 oz

Availability: Out of stock


Birchbox Breakdown

Talk about a force to be reckoned with. This hair dryer has all the makings of a powerful partner in your fight against dry, damaged hair. By utilizing negative ion technology, it emits negatively charged air to beat frizz and give you sleek locks—and comes with both a large concentrator and a small concentrator for a range of styling options. Weighing in at only 13.6 oz. (that’s less than a pound!) and designed to keep noise to a minimum, it makes styling a (very quiet) breeze.

How to Use

Towel-dry hair, and spritz with a volumizing, heat-protective spray. Blow dry locks with a medium-sized round brush. Use the dryer’s cool blast to set and lock your style.

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Product Reviews & Sample Feedback

18 Reviews
4.8 out of 5 stars
5 Star
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3 Star
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Most Helpful Customer Reviews

Good for coarse hair, not good for fine

I would give this dryer 5 stars if it worked for me. It didn't, but I think it would be a perfect dryer for someone with coarser hair. My hair is long and very fine, and it made it so glossy and soft, very healthy looking, but it seemed to remove all volume. I'm going to try the Power Cloud Repair and Smooth for the positive ion button. Sad, since this one is light, really cute flower pattern, and the plastic is velvety soft somehow.

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Worth the splurge!

I had been using the same hair dryer since high school. Needless to say, it was time for a change. I bought this splurge as a Christmas gift to myself. And what a difference! My hair is very thick and with my old hair dryer would take forever to dry my hair. This Amika dryer is quick and very quiet. I love it!

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so cute!

I got this for my sister in law for Christmas... hopefully it's working for her, but I was really envious when I opened it up and saw how adorable it was! Nearly kept it for myself :)

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Good, but not Amazing

I bought this thinking it would halve my drying time. While it is quieter and much lighter like it claims, I would not say it halves my drying time. Before, it was taking about 15 minutes to dry my hair (my hair dryer was nearing the end of it's life) and now it takes about 10. Definitely an improvement, but not quite what I had hoped. Also, while it is quieter than my old one, I would not goes as far as to say it makes styling a "very quiet" breeze. That being said, it's easy to pack up and take places. However, for the money, you can probably find one cheaper.

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Best Hair Dryer I've EVER Owned!

I was a little nervous when I turned it on for the first time because it wasn't loud and didn't seem to have a whole lot of power. Once using it I was completely wrong. My hair was dry within 5 minutes and felt nice and silky and not dry or damaged. I highly recommend this for anyone!

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