Editor's TipEditor's Tip

To keep hair healthy, use a hydrating treatment like amika's Obliphica Nourishing Mask once a week.

Birchbox Breakdown

Talk about a force to be reckoned with. This hair dryer has all the makings of a powerful partner in your fight against dry, damaged hair. By utilizing negative ion technology, it emits negatively charged air to beat frizz and give you sleek locks—and comes with both a large concentrator and a small concentrator for a range of styling options. Weighing in at only 13.6 oz. (that’s less than a pound!) and designed to keep noise to a minimum, it makes styling a (very quiet) breeze.

How it Works

Thanks to a hearty 1875-watt AC professional motor, the dryer whisks away water 70 percent faster than most models. The powerful tool emits over one million ions per minute on either setting, but its ceramic- and tourmaline-infused elements save strands from heat damage. And with three temperature settings and two speeds, shiny strands can be had by all hair types and lengths.

How to Use

Towel-dry hair, and spritz with a volumizing, heat-protective spray. Blow dry locks with a medium-sized round brush. Use the dryer’s cool blast to set and lock your style.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

so cute!
Purchased

I got this for my sister in law for Christmas... hopefully it's working for her, but I was really envious when I opened it up and saw how adorable it was! Nearly kept it for myself :)

5
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Good, but not Amazing
Purchased

I bought this thinking it would halve my drying time. While it is quieter and much lighter like it claims, I would not say it halves my drying time. Before, it was taking about 15 minutes to dry my hair (my hair dryer was nearing the end of it's life) and now it takes about 10. Definitely an improvement, but not quite what I had hoped. Also, while it is quieter than my old one, I would not goes as far as to say it makes styling a "very quiet" breeze. That being said, it's easy to pack up and take places. However, for the money, you can probably find one cheaper.

3
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Best Hair Dryer I've EVER Owned!
Purchased

I was a little nervous when I turned it on for the first time because it wasn't loud and didn't seem to have a whole lot of power. Once using it I was completely wrong. My hair was dry within 5 minutes and felt nice and silky and not dry or damaged. I highly recommend this for anyone!

5
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Great purchase!
Purchased

I ordered this blow dryer a few months ago and it has been everything I had hoped for. It's quiet and gentle but dries my thick hair in a few minutes. I've noticed less frizz overtime and no added damage. I think it will last me for years to come.

5
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Super impressed
Purchased

I've used the same really powerful blowdryer for the past 8 years, but decided to give this one a try, given that I already owned amika's travel set blowdryer and iron. This blowdryer is absolutely incredible! It has just as much power as my old blowdryer but here's where amika's blowdryer wins: it's SUPER lightweight AND it's the quietest blowdryer I've ever experienced. Now I can blow out my hair without disturbing my neighbors before work!

5
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More than just a pretty hair dryer!
Purchased

I have always believed that you have to spend money to have great looking hair. While this dryer is the most I have ever paid for a hair dryer, it has proven that it's worth the money.

Not only is this dryer pretty, it's very light and easy to handle. My hair is thick and wavy and it really does dry faster with less frizz. After using this hair dryer for about 2 weeks now, I can feel that my hair is softer and has more shine to it as well.

One day I was rushed and dried my hair without applying my customary products before drying and would you believe my hair still looked fabulous and soft after drying! I highly recommend this product!

5
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Game Changer
Purchased

I have owned salon-quality blow dryers in the past. None of them even come close to the quality and satisfaction that I have experienced with the amika Power Cloud Force Dryer.

I have straight, medium-length fine hair, but a lot of it. A typical blow-dry would require a minimum of 15 minutes, plus a round brush finish to give me the smooth, straight look I seek.

With the Power Cloud Force, I was able to dry my hair in under THREE MINUTES. I couldn't believe it. My hair looks salon-fresh, shiny, full of body and volume - and I did not use any additional products OR need a brush while drying my hair.

My husband thought this was an insane price to pay for a blow dryer, but even he couldn't deny that it was worth top dollar. I highly recommend!

5
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LOVE IT!
Purchased

I bought this when my blowdryer of 10 years died. I love it. I have thin long hair. It has 3 speeds and 3 temps. I love the customizing control it has. It's pretty quite and works very well with drying my hair. I love the feel of the handle and design. I was very pleased with this purchase for the $$ it costs.

5
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Must buy!
Purchased

This hairdryer is a ten! It usually takes me 15+ minutes to dry my hair ...my hair is very thick, but my hair was dry in just over 5 minutes. It's almost nice and quiet...almost decievingly so that you'd think it wasn't going to actually dry your hair. It makes your hair soft and healthy looking...with very little (if any) frizz.My roommate said my hair never looked better, and I didn't even have to straighten it afterward! I would highly recommend it. Adorable look to it too!!

5
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Great!
Purchased

This dryer is no nice and light! I am a little disappointed that it doesn't have a stronger air flow (even with the nozzle on) but it dries my hair very fast!!!

4
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