This product works great, and if it was a never-ending bottle, that's be even better. But, it's actually VERY lightweight, and you have to layer a LOT to make it have any impact on my fine, limp, straight-yet-frizzy hair. I was looking for a substitute that was less intense than a powder texturizer and saw this one was recommended. If your hair already has some texture, and you just need a little extra, this might be for you. But I think I need to find something in between this and Dust It, so on the hunt....value comment is referring to the fact that if I "layer" as much of this as I need, I'll use the entire bottle within 2-3 weeks. In fact, I'm almost out, and have only used it 4-5 times.