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Apothia IF Eau de Parfum 50ml

Editor's TipEditor's Tip

Store perfumes in a dimly lit, cool area — heat and light can both damage the scent. (Keep it away from the radiator!)

Birchbox Breakdown

Created in 2001, this fresh, sparkling floral is the signature scent of Apothia, the cult Los Angeles boutique. It has a star pedigree: when Apothia founder Ron Robinson was deciding on the final formula, he solicited the opinions of celebs like Drew Barrymore and Jennifer Garner, as well as stylish real women.

How to Use

Don’t go spritz-crazy. This long-wearing scent stays fresh throughout the day. Start with a little on the wrists and dab behind the ears.

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