I'm 50+ and the cold Midwest weather always dries out my skin and makes it look papery. As harsh as this winter has been, the BLB has kept my skin looking and feeling good. In fact, I ran out of it two weeks ago and didn't want to pay the $$$ to get more because is it expensive. However, I've noticed that my skin has gotten papery and itchy again, so yes, I'm ordering more. I don't shower everyday and I really like that the BLB lasts between showers. I've also been able to use it on my face with no breakouts. As for using the product, it goes on MUCH better if my skin is still wet from the shower. I use less product and the distribution is more even. I just keep the bottle in the shower now.