I've been on the hunt for an effective aluminum-free deodorant for a while, and it's definitely the best I've come across so far. The eucalyptus scent is refreshing and light, and my underarms felt dry all day (I tend to be a relatively sweaty person). It also keeps odor down pretty well, though I sometimes apply it twice a day just to be sure in that department. And because I love the scent! I definitely felt that it was most effective when applied right after showering; I shower at night right before bed, so applying deodorant wasn't part of my evening routine. Finally, it really does keep my skin feeling moisturized, yet dry, which is something that most deodorants can't quite manage.
I'm a little leery of some of the ingredients listed, just because I have no idea what they are. That's not necessarily a knock against the product, since I know they don't straight out call this a "natural" deodorant (I assume that's because of the ingredient list including things like "Phenoxyethanol"); however, my ideal deodorant is 100% natural. At the same time, I don't like any of the 100% natural deodorants I've tried in the past, but I love (MALIN+GOETZ)!