Well, it’s true that the ingredients are “all natural”: this balm is made up mostly of olive oil and various honeybee products. It’s lovely to think that ancient Egyptians might have used something similar, though my instinct is to be skeptical of such claims. That said, the “Egyptian Magic” name and packaging is super cheesy. I don’t suffer from psoriasis or eczema, so I can’t speak to this product’s effects on those conditions, but I have used this balm frequently over the past winter to help calm my dry, irritated lips and other spots on my face. I’ve also used it on my ragged cuticles. It’s just a nice, unscented and uncolored balm. I carried the sample around in my bag until it ran out.