Editor's TipEditor's Tip

For a more classic look try Beauty is Life’s Red, our go-to red lipstick.

Beauty Is Life

Birchbox Breakdown

We’re pretty sure Kate Moss and her supermodel friends would covet this deep eggplant lipstick. Not for the faint of heart, the creamy formula glides onto lips, delivering a dramatic jolt of color. The high-impact shade is designed to stay put all day so you can continually turn heads even if you’re not strutting down the runway.

How it Works

The velvety soft texture ensures a flawless application every time, while the rich pigment delivers stay-put color that stays inside the lines. The decadent purple is perfect for special occasions or days you’re feeling especially bold (tip: keep the rest of your makeup minimal with clean skin and a touch of mascara).

How to Use

For a precise, just-off-the-runway pout, use a lip brush to apply color. Or go freestyle and dab on for a more casual look.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

7 Reviews
4.3 out of 5 stars
5 Star
4
4 Star
2
3 Star
0
2 Star
1
1 Star
0
my profile
people who
purchased
sampled
Skin type
Dry
Combination
Normal
Oily
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

Great color, exactly what I was looking for!
Purchased

This is such a great lipstick, especially considering I had been searching for a plum color for a very long time. Fair warning, it's a bit dark and not much purple, but it works for me and was what I wanted. It doesn't need much and is a very good cover. The only downside would be the smell - it's very chemical like and plastic like but I'm willing to get over that for a great product!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
I AM ABUBERGINED FOR LIFE
Purchased

I LOVE BLACK, PLUMS AND PURPLES. AS I MARRIED A LATIN LIVED MANY YEARS IN VENEZUELA. DARK LIPSTICKS WERE PREFERRED TOO LIGHT ONES.
THIS IS THE MOST BEAUTIFUL AUBERGINE COLOR. I KEEP ORDERING AGAIN AND AGAIN.
MY VERY FAVORITE AND MAKES ME FEEL SO ELEGANT.
THANKYOU BIRCHBOX
ANN MARIA

5
Was this review helpful to you? Yes | No 0 of 1 found this review helpful. Was this review helpful to you? Yes | No
like the color

I receive beauty is life lipstick as a gift and I love it the color go with my skin tone I wear it almost everyday...

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Dark temptress
Purchased

I just got this lipstick today and it's the color which I've been searching for months now! I love that you can make it lighter or darker. It looks wonderful against my olive skin. I am so pleased with this product- creamy texture and high pigmentation :) Overall very awesome!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Perfect matte eggplant with staying power
Purchased

I love everything about this lipstick. The color is a deep matte plum - I detected no brown hints in it at all. I blot after applying to tone it down a bit. This lipstick acts like a lip stain and a little bit goes a long way. And it lasts! I put some on at 5pm last night, went out, and still had plummy lips 3 hours later. Love the vanilla scent and elegant black case, as well. I want more of these!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Slightly dissapointed by the color

I'm afraid I thought this was a purplish color, but when I received it, it turned out to be an extremely dark brown :( I was going off of the picture that was provided with the girl with red hair wearing a purplish lipstick. It turned out to be a completely different color than what I saw.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
great pigmentation and color!

I didn't think that a plum color would work with my skin, but I fell in love with this shade (especially for Fall!). The Beauty is Life pigmentation is strong too. I don't feel like it fades away mid-day. Love love love!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No