Editor's TipEditor's Tip

A crucial first step before applying bold lipstick: exfoliating your lips. Use a granular lip scrub or a soft toothbrush to gently buff away dead skin.

Beauty Is Life

Birchbox Breakdown

Beauty Is Life is known for making a jaw-dropping spectrum of lip shades, but we have a soft spot for this classic red. The cheery shade makes the perfect accessory to a new party dress or your favorite white tee. Plus, the creamy formula glides on smoothly and will last through several cups of coffee.

How it Works

The velvety soft texture ensures a flawless application every time, while the rich pigment delivers long-lasting color. The decadent true red shade looks great on all skin tones.

How to Use

For a precise pucker, use a lip brush to apply color or go freestyle and dab on for a more casual look. Lip liner optional.

More for You!
  • Product orders $50+ and all monthly box brands ship free
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

4 Reviews
4.5 out of 5 stars
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Skin type
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Normal
Oily
Skin tone
Fair
Light
Light-Medium
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Age
17 & under
18-24
25-34
35-44
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Most Helpful Customer Reviews

Va-va-voom
Purchased

Every time I wear this shade, I receive compliments. I have medium/light olive skin tone and the undertones are perfect on my skin. It leaves a nice, matte finish and bright color. I recommend starting with a light layer of lip balm (Chapstick or otherwise, nothing glossy) as it is a thick and highly pigmented lipstick, but because of that, it lasts a good amount of time.

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okay
Purchased

Ordered because I wanted a New Years resolution to wear more red lipstick. The red is not really a "red" red...more of an orangey red. I am a brunette with fair/medium skin--I don't think it pairs terrible well.

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Wow..
Purchased

Both my daughter and I can wear this lipstick..She has olive undertones and I have pink undertones! It might get a little too Orange for me but all I have to do is put a tad of pink in it and it's perfect. It STAYS on!

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Love it!!
Purchased

I consider myself a lipstick fanatic. I won't step out the door without first slapping on some lipstick, and let me tell you - this Beauty is Life lipstick is a must-have for any lipstick connoisseur. I knew it was a good one just by feeling how heavy it is in my hand. The formula is so dense and saturated with pigment without being cakey or drying on my lips. Plus the staying power is amazing - I still have color at the end of the day! This red shade is so bright and chipper it will instantly add some serious pizzazz.

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