Editor's Tip Editor's Tip

Pair it with the top-rated Beauty Protector Protect & Detangle spray.

Beauty Protector Protect & Blonde Toning Shampoo

$23.00 Ships Free
8 oz.

Availability: In stock

$23.00

Birchbox Breakdown

Pop quiz: Which color is best for washing blonde hair? Strange-but-true answer: Violet. This vegan and paraben-free cleanser has a deep purple formula to reduce brassiness, cancel warm tones, and amplify cool tones (so your blonde looks its very best). Bonus: It also works its magic on white, gray, and platinum strands.

How to Use

Use just two or three times per week to enhance shine and protect color.

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Hydrolyzed Wheat Protein, Fragrance/Parfum, Disodium EDTA, Citric Acid, Mthylisothiazolinone, Ext. Violet2/CI 60730, Sodium Benzoate, Ethanolamine, Glycerin, Benzyl Alcohol, Benzyl Benzoate, Coumarin, Limonene, Linalool, Hexyl Cinnamal, Butylphenyl Methylprpional

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Most Helpful Customer Reviews

Great toning shampoo

I have lots of blonde highlighting that I like to keep very ashy. Without purple toning shampoos my hair goes very brassy very fast. I tone every time I shampoo which is 1 to 2 times a week, and I let it set for around 5 minutes clipped up in a shower cap. I shampoo with a regular shampoo before the toning shampoo. Before trying this shampoo I used the generic shampoo from Sally's. Both toning shampoos work great for me. I think I liked this one slightly better, but it was hard to tell because both do a great job of toning, suds up nicely, and smell lovely.

5
Was this review helpful to you? Yes | No 20 of 22 found this review helpful. Was this review helpful to you? Yes | No
Sulfates... Bummer.
Sampled

It seems like an oxymoron to make a shampoo for colored hair, or any hair anymore, that uses sulfates. Especially when the goal is to protect the hair. I can't use this shampoo (the third one I've received with sulfates out of the dozens that don't use them) and won't. If you care about your hair, don't use shampoos that use the same ingredients used in dish soap.

2
Was this review helpful to you? Yes | No 54 of 65 found this review helpful. Was this review helpful to you? Yes | No
Still has sulfates :(
Sampled

I have been wanting to try a shampoo for blonde hair because I just went back to blonde and I found out this still has sulfates which aren't good! I liked the smell, though and it lathered up my hair really nicely.

4
Was this review helpful to you? Yes | No 8 of 9 found this review helpful. Was this review helpful to you? Yes | No
Smells great!!
Sampled

I have blonde hair that is highlighted and this shampoo is perfect. It lathers well and smells great. It brightens my highlights and leaves my hair soft and smelling great.

5
Was this review helpful to you? Yes | No 8 of 9 found this review helpful. Was this review helpful to you? Yes | No
Loooooove
Sampled

I love purple shampoos and this one was awesome! Toned my hair nicely and smelled good too

4
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