This is, hands down, the best mascara I have ever used....and I've tried a lot...from the drugstore brands, to the department store classics, to a plethora of options at Sephora (including a few popular "cult classics").
This mascara is not terribly expensive, it lasts all day, and most importantly, for me, it doesn't clump or flake.
I don't need mascaras with fancy brushes, magical curling serum, or "lash growing" elixirs...I just want it stay on, without flecks raining down into my eyes, and without clumping my lashes together to become one big, giant, super lash!
Bad gal lash hits all those marks, and I have officially stopped trying other brands. This is the only mascara that never disappoints me.