I am fair and cool-toned, so I was nervous about this color, but it looks great on me! If you use a light hand, it is subtle and gives a nice, sculpted look. My one issue is that it can be a little tricky to blend. I've been using Benetint for years, so I know the drill, but this can be a little patchier. I find it works better if I give my lotion or foundation a few minutes to dry first.