First the pros: The staying power is great and the color pay off is fantastic. The cons however is it's a pain in the butt to get off. I had to scrub over and over again in order to get it off. I used makeup remover, cleansing water, oils, and it would barely come off. It began to irritate my eyes, due to all the scrubbing I had to do in order to remove it. I love the lasting power, hate the removing process. Also, I feel like I can't get a super precise line with this. It kind of skips when applying, because the product gets on the sides of the applicator and can mess up your line. I love the idea of eliminating the use of a separate brush and that it's so pigmented, but I wish it were more precise and easier to remove.