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Editor's Tip Editor's Tip

Love Benefit? Browse (pun intended) the new Benefit Brow Collection!

Benefit Roller Lash Super-Curling & Lifting Mascara

$24.00 Ships Free
8.5 g / 0.3 oz.

Availability: Out of stock


Birchbox Breakdown

This super-curling mascara gives lashes major curl for a wide-eyed, wide-awake look. The mascara’s innovative Hook ‘n’ Roll™ brush is coated in tiny, soft hooks, which catch onto and lift, curl, and separate each lash instantly. The mascara itself is inky black with a satiny finish, doesn’t smudge or flake, and contains provitamin B5 for lash-conditioning benefits.

How it Works

The result is a dramatic (but not overdone) look that lasts for up to 12 hours. Plus, it’s easy to remove!

How to Use

Wiggle brush along lashes from root to tip. Add another coat for extra volume.

Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyetheylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), C177007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide). N 08408/A

Please read the ingredients list on the packaging of your product to be sure the ingredients are appropriate for personal use.

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Most Helpful Customer Reviews

Not best for me

Initially, I liked this product, especially the curved applicator. But after a short time, I found that it irritated my eyes. I share this in my review with the confidence that it was the product that caused the irritation, but I now know that I must switch to a product more appropriate for my sensitivity.

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I went to buy this a second time only to find it's gone!!! 5

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Bring it back!

Birchbox, please stop removing all my favorite products! This is my absolute favorite mascara and I've seen you discontinue multiple products that were in my favorites - it's sad that I can't purchase all of them from you. You're missing out!

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Awesome mascara.

This mascara is really great. I think it might be the best one out there, even better than Benefits' "They're Real!" No clumps, smooth, and makes your eyes look like BAM while still looking natural, not campy. A wee bit on the pricey side but worth the investment.

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Worth it over Cheap Brands

I have always been the person to go cheap on everything and quite frankly, I didnt care about the difference in quality - until this product. I recently bought a cheap brand of mascara after using this product to save some money. Boy did I regret it! I'm going right back to my Benefit products!

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