Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Brands for Women Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New Brands for Men View the Guide

Editor's Tip Editor's Tip

Love Benefit? Browse (pun intended) the new Benefit Brow Collection!

Benefit Cosmetics They're Real! Lengthening Mascara

$24.00 Ships Free
0.3 oz.

Availability: In stock


This product is a Birchbox Beauty Award winner.

Birchbox Breakdown

Consider this mascara the no-fuss alternative to falsies. It deals lashes a one-two punch, adding both length and volume to keep them looking anything but lackluster. We love how the formula doesn’t run or smudge, even after a whole day of wear, and gives our lashes a natural-looking curl without weighing them down. Each of these high-intensity colors makes eyes pop, making them perfect for a dramatic night-out look.

How to Use

Wiggle this thick brush from the base of lashes to the ends for the full volumizing and lengthening effect. Maneuver the brush’s tip to catch those elusive bottom lashes, and don’t hesitate to layer up.

Water (aqua), Paraffin, Polybutene, Styrene/acrylates/ammonium Methacrylate Copolymer, Beeswax (cera Alba), Bis-diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid. [+/-: Iron Oxides (ci 77491, Ci 77492, Ci 77499), Ultramarines (ci 77007), Chromium Oxide Greens (ci 77288), Chromium Hydroxide Green (ci 77289), Titanium Dioxide (ci 77891)]. N° 05827/n

More for You!

Product Reviews & Sample Feedback

34,759 Reviews
4.5 out of 5 stars
5 Star
4 Star
3 Star
2 Star
1 Star
my profile
people who
Skin type
Skin tone
17 & under
55 & over

Most Helpful Customer Reviews


Ok, this is definitely the best mascara I've ever used. It glides on so easy and it NEVER clumped on my eyelashes. Not. Even. Once. I actually got asked by my hairstylist the other day if I was wearing fake eyelashes and it was so funny because normally my mascara isn't worthy of being called fake eyelashes, but this is just awesome! I have bought four bottles of this! :) Great product!

Was this review helpful to you? Yes | No 42 of 42 found this review helpful. Was this review helpful to you? Yes | No

I love this mascara. It really wows the lashes. I do the slow, shaky application as I work the wand to the end of the lashes. Lushness. You will need a good eye makeup remover, though.

Was this review helpful to you? Yes | No 57 of 59 found this review helpful. Was this review helpful to you? Yes | No

I went through this stuff so fast! I cannot get enough. It's got great hold, didn't flake after an eight hour shift, and it looks so natural for my already long lashes. I need more!

Was this review helpful to you? Yes | No 24 of 24 found this review helpful. Was this review helpful to you? Yes | No

I have tiny, minuscule, almost nonexistent eye lashes. This mascara works fabulously! It makes it look like I have lashes without clumping or needing to apply 50 coats!! Love it!!!

Was this review helpful to you? Yes | No 36 of 37 found this review helpful. Was this review helpful to you? Yes | No
Amazing product!

I love this mascara! When I use it, it looks like I'm wearing false lashes. It's such a great mascara that I bought a full size for myself and a few as gifts. Try it. You won't be disappointed.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No