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Benefit They're Real! Lengthening Mascara - Black Benefit They're Real! Lengthening Mascara - Brown Benefit They're Real! Lengthening Mascara - Blue

Editor's TipEditor's Tip

For everyday wear, we’re fond of Benefit’s bestselling BADgal Lash Mascara.

Benefit Cosmetics

  • 4.5 out of 5 stars, based on 10,384 Reviews 10,384 Reviews Write a Review
  • $24.00 includes Free Shipping
  • 0.3 oz.   
  • Availability: In stock

    $24.00

Birchbox Breakdown

Consider this mascara the no-fuss alternative to falsies. It deals lashes a one-two punch, adding both length and volume to keep them looking anything but lackluster. We love how the formula doesn’t run or smudge, even after a whole day of wear, and gives our lashes a natural-looking curl without weighing them down. Each of these high-intensity colors makes eyes pop, making them perfect for a dramatic night-out look. You’ll have to convince your friends that you’re not sporting faux lashes. What's more, this mascara comes in multiple shades to suit any style: Opt for classic black or swipe on a rich color of brown or blue for a fashion-forward look.

How to Use

Wiggle this thick brush from the base of lashes to the ends for the full volumizing and lengthening effect. Maneuver the brush’s tip to catch those elusive bottom lashes, and don’t hesitate to layer up.

Water (aqua), Paraffin, Polybutene, Styrene/acrylates/ammonium Methacrylate Copolymer, Beeswax (cera Alba), Bis-diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid. [+/-: Iron Oxides (ci 77491, Ci 77492, Ci 77499), Ultramarines (ci 77007), Chromium Oxide Greens (ci 77288), Chromium Hydroxide Green (ci 77289), Titanium Dioxide (ci 77891)]. N° 05827/n

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10,384 Reviews
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Most Helpful Customer Reviews

Lush
Purchased

I love this mascara. It really wows the lashes. I do the slow, shaky application as I work the wand to the end of the lashes. Lushness. You will need a good eye makeup remover, though.

5
Was this review helpful to you? Yes | No 17 of 17 found this review helpful. Was this review helpful to you? Yes | No
Love

I have tiny, minuscule, almost nonexistent eye lashes. This mascara works fabulously! It makes it look like I have lashes without clumping or needing to apply 50 coats!! Love it!!!

5
Was this review helpful to you? Yes | No 4 of 4 found this review helpful. Was this review helpful to you? Yes | No
LOVED!
Sampled

I really liked this mascara, made my lashes look so thick and long. Lasted all day without dry or flakiness. :)

5
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Was not worth wasting my Birchbox points for this product
Purchased

I was so excited to try this mascara but was terribly disappointed. It's clumpy and difficult to remove. I definitely wish I had used my points on something else. The drugstore brand is a far better value.

1
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The best!
Sampled

I love this mascara! It is the only mascara I will buy. I highly recommend it! It is a great product at a great price. It goes on very smooth and there is no clumping.

5
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Best Masacra Ever!
Sampled

Just trust me that it's worth a try. Then you'll see for yourself and be hooked as well... Its goes on without clumps, separates, lengthens and comes off with little effort with a decent eye make-up remover.

5
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Liked it, Didn't Love
Sampled

Don't get me wrong because I absolutely LOVE this line! However, the mascara doesn't seem to do the trick for me. Good, just not wow.

4
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Unbelievable
Sampled

This is by far the best mascara that I've ever used. This is great! Looks amazing with the lightest of application. Stays all day and doesn't crust or stick together. Makes my lashes look wonderful.

5
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great product
Sampled

Ultimately i thought this product was good. It made my lashes very long and very thick and was a very intense black. I don't normally use mascara on my lower lashes, but sometimes i like to apply some to the outer corner bottom lashes and found that when i did that, it would smudge. Other than that, pretty great mascara.

4
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Absolutely loved
Sampled

I use fiber lashes over my mascara most of the time. I feel that this mascara lengthens my lashes enough that I use the fiber lashes less. For everyday use this mascara is amazing, it has lasted me longer than I thought it was going to for being a sample tube and hasn't dried up or become goopy. It still works amazing.

5
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