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Editor's TipEditor's Tip

For everyday wear, we’re fond of Benefit’s bestselling BADgal Lash Mascara.

Benefit Cosmetics

Birchbox Breakdown

Consider this mascara the no-fuss alternative to falsies. It deals lashes a one-two punch, adding both length and volume to keep them looking anything but lackluster. We love how the formula doesn’t run or smudge, even after a whole day of wear, and gives our lashes a natural-looking curl without weighing them down. The jet-black color makes eyes pop, and it’s especially great when you’re trying to achieve a dramatic night out look. You’ll have to convince your friends that you’re not sporting faux lashes.

How it Works

Kiss clumps goodbye—the smooth formula glides on easily, while the unique definition-enhancing brush lifts and separates each and every lash, even the tiny ones at the corners of your eyes. The long-wearing pigment gives your gaze seductive oomph (no lash glue required).

How to Use

Wiggle this thick brush from the base of lashes to the ends for the full volumizing and lengthening effect. Maneuver the brush’s tip to catch those elusive bottom lashes, and don’t hesitate to layer up.

WATER (AQUA), PARAFFIN, POLYBUTENE, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, BEESWAX (CERA ALBA), BIS-DIGLYCERYL POLYACYLADIPATE-2, C18-36 ACID TRIGLYCERIDE, PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, TETRASODIUM EDTA, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, SODIUM LAURETH-12 SULFATE, GLYCERIN, POTASSIUM SORBATE, SERICIN, CALCIUM CHLORIDE, SODIUM HYALURONATE, TILIA TOMENTOSA BUD EXTRACT, CITRIC ACID, BHT, SORBIC ACID. [+/-: IRON OXIDES (CI 77491, CI 77492, CI 77499), ULTRAMARINES (CI 77007), CHROMIUM OXIDE GREENS (CI 77288), CHROMIUM HYDROXIDE GREEN (CI 77289), TITANIUM DIOXIDE (CI 77891)]. N° 05827/N

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

7,396 Reviews
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Most Helpful Customer Reviews

Awesome mascara
Purchased

This is one of my favorites. It makes my long lashes thick and pretty and longer than they already are. I love this mascara although it's pricy I will continue to order it.

5
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awesome
Sampled

This mascara is awesome. It really does lift your lashes and give you a whole new look. I've tried a range of mascaras and always saw this one but didn't want to try the big tube, just in case I didn't like it. I might buy this one when Im done with my sample

4
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Favorite Mascara for Everyday
Purchased

Adds definition and length to my otherwise unnoticeable lashes without making them obnoxious. Clump free even after months of use, flawless application every time.

5
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Benefit
SampledPurchased

this is the best mascara I have ever used in my life!! No clumping or tangling and it makes your lashes even longer!

5
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Pro/Con

I have mixed feelings about this mascara. While it does separate your lashes and make them look good, I thought that it hurt to put on. You have to be really careful while putting it on because when I touched the wand to my eyelid, it really hurt. Most other mascaras don't feel this way but I think it's something about the bristles that make them a little bit more harsh. I also felt like I needed to reapply more often than I do with other mascaras I wear. It's alright, but if you have sensitive eyes like me, I wouldn't recommend it.

3
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Amazing length but no volume
Purchased

If you want length then this is the best mascara out there. Unfortunately my eyelashes are already long I just need volume which this didn't offer :(

4
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best mascara ever

HANDS DOWN best mascara, I've ever used! and trust me, I've tried it ALL. I don't have the lengthiest of eyelashes, and this makes me look like i have beautiful, natural, full lashes. I love the spiky ball on the end of the wand to get all the lashes separate and lengthened. I highly recommend.

5
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Nothing short of perfection!

This mascara is everything it claims to be! I am a mascara junkie! After trying hundreds of different formulas and brands They're Real! has become my holy grail! It takes getting use to but is perfection once you get the hang of it. It has a remarkable formula that allows it to be worn with a few coats for everyday wear & easy buildabilty for an evening look. It stays ALL DAY & ALL NIGHT! It doesn't run or smear once dried but is tricky to remove fully. This product is worth the money & is one of a kind!

5
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No other mascara compares

Tried this once, haven't gone back to any other mascara since.

5
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Good Stuff
Purchased

Great formula, stays put and the brush makes it easy to grab every little lash. Works wonders when layered with a volumizing mascara or a primer.

4
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