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Editor's TipEditor's Tip

For everyday wear, we’re fond of Benefit’s bestselling BADgal Lash Mascara.

Benefit Cosmetics

Birchbox Breakdown

Consider this mascara the no-fuss alternative to falsies. It deals lashes a one-two punch, adding both length and volume to keep them looking anything but lackluster. We love how the long-wearing formula doesn’t run or smudge, even after a whole day of wear, and gives our lashes a natural-looking curl without weighing them down. The jet-black color makes eyes pop, and it’s especially great when you’re trying to achieve a dramatic night out look. You’ll have to convince your friends that you’re not sporting faux lashes.

How to Use

Wiggle this thick brush from the base of lashes to the ends for the full volumizing and lengthening effect. Maneuver the brush'’s tip to catch those elusive bottom lashes, and don'’t hesitate to layer up.

WATER (AQUA), PARAFFIN, POLYBUTENE, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, BEESWAX (CERA ALBA), BIS-DIGLYCERYL POLYACYLADIPATE-2, C18-36 ACID TRIGLYCERIDE, PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, TETRASODIUM EDTA, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, SODIUM LAURETH-12 SULFATE, GLYCERIN, POTASSIUM SORBATE, SERICIN, CALCIUM CHLORIDE, SODIUM HYALURONATE, TILIA TOMENTOSA BUD EXTRACT, CITRIC ACID, BHT, SORBIC ACID. [+/-: IRON OXIDES (CI 77491, CI 77492, CI 77499), ULTRAMARINES (CI 77007), CHROMIUM OXIDE GREENS (CI 77288), CHROMIUM HYDROXIDE GREEN (CI 77289), TITANIUM DIOXIDE (CI 77891)]. N° 05827/N

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

My daughter took it!

I can't comment on this for myself as my kid took it but my 14 year old daughter loves this mascara and her lashes do look great!

5
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one in a million
Purchased

I have tried every type of mascara and to this day havent found any until Benefit They're Real! Mascara!! this is the best stuff ever...I will tell you that you will need makeup remover to get it off but its really worth it!!!

5
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If you want long lashes....
Sampled

Then this is the mascara for you! My first time using this product I was amazed by how long and natural my lashes looked! It wasn't clumpy or over-bearing at all!

5
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Best Ever!
Purchased

My favorite mascara so far! Love it can't go wrong! Looks like you are wearing false lashes when built up. Also has a great brush to reach the hard to get lashes.

5
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The best

This mascara is amazing. It lifts my lashes, lengthens, and volumizes without looking clumpy or super fake. It does not smudge much at all.

5
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Favorite mascara EVER!

I can't say enough about this mascara. I love, love, love it! It's easy to apply, doesn't flake or irritate, and you truly look like you have falsies on (in a good way). People always complement me when I wear this mascara, and I can even use it solo if I'm in a rush and just want to add a little pop to my natural face. They are real, and they are fabulous!

5
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I love Benefit Products!

This mascara is one of a kind. It really does make your lashes look long and luxurious. I only do one coat and I can see a tremendous difference.

5
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Best mascara!

I am very picky with mascaras that I use but this one is a favorite. I highly recommend it! It doesn't clump, or flake off on your face after hours of wear. I have always been satisfied with Benefit products so this just another favorite to add to the list.

5
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not effective for me
Sampled

I am a huge fan of Benefit and their mascara Bad Gal has been my go to mascara for years. I tried They're Real when it first debuted and I get way more of a wow factor with Bad Gal. I don't like the small brush on this mascara... I prefer the bigger brush heads. I have friends that LOVE this mascara, but it's just not for me.

3
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love
Sampled

I have purchased the benefit "they're real mascara" prior to receiving the sample size in my BB and I love it! I am super happy to have a mini one for when I travel.. Thanks BB

5
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