I love this products! It gives me a very natural healthy glow. I saw a difference immediately after the first use. I think applying it two days in a row is enough for me, it starts looking kind of orange after that. I also exfoliate very frequently so I find that I have to reapply more often than once a week.
I am originally from Brazil but have been living in Chicago for a while now. My skin-tone is naturally medium but because I exfoliate and all that my face is always much lighter than my body. I was looking for something to give me a sun kissed look in the middle of winter and this product did just that. I am guessing it looks different if your skin is fair, so be careful.