Scientifically, the excitement and endorphins that result from love at first sight overtake the body in just a fifth of a second. Designer and perfumer Holly Riddel set out to capture this initial euphoria of falling in love, and to actually bottle its essence. After years of mixing and testing, she captured the feeling in a unisex fragrance and named it after the “point two seconds” it takes to fall for someone.

Fragrance

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