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Grapes are both delicious on their own and in the nectar of the gods (aka wine), but Lydia Mondavi knew the fruit's benefits extended even beyond. Married to Robert Mondavi of Mondavi wine fame, she blended more than a decade of experience in the beauty and spa business with her family's staple product--Napa Valley grapes--to create a cosmetics and skincare brand based on the skin-regenerating benefits of grape-seed oil. Today, 29's repertoire ranges from cleansers and creams to eye shadow and concealer, and each product contains the brand's signature Grape Seed Age Protecting™ formula.