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In 2004, Kate O'Brien was inspired by her teenage daughter to create an all-natural mineral makeup line. O'Brien knew her daughter was old enough to start wearing makeup, but she was worried about the effects of applying toxic chemicals to her delicate skin. As a gift to her daughter, Kate mixed together a collection of products made with beautiful and beneficial pigments. From these humble beginnings, Alima Pure has inspired women around the world to go the mineral route.

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