Editor's TipEditor's Tip

Complete your mineral makeup collection with one of Alima Pure™’s gorgeous Satin Matte blushes.

Alima Pure®

Birchbox Breakdown

We’ve always been borderline obsessed with shimmery shadows, but these gorgeous pigments have transformed us into sworn fanatics. The loose powders let you create a range of looks, from subtle washes of color to dramatic liner effects.

How it Works

Many so-called mineral makeup products contain bismuth oxychloride, a pore-clogging additive, along with a host of iffy preservatives and dyes. Unlike them, these shadows are only made with skin-safe ingredients like mica, titanium dioxide, and iron oxides, so you can wear it day in and day out without worrying.

How to Use

With the lid closed, shake the jar slightly to release a dose of pigment. Open the lid, and use a dry shadow brush to sweep the shadow all over your lids. Alternately, use a damp liner brush to apply the shadow along your lash line, extending past the outer corners of your eyes for a winged look.

Luminous Shimmer Shadows: Mica (CI 77019). May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510).

Pearluster Shadows: Mica (CI 77019). May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

32 Reviews
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Most Helpful Customer Reviews

Prosecco bliss
Purchased

I dig this. I like how you are able to build up with this shadow or just use it as a nice shimmer.

5
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just ok
Purchased

this eyeshadow was just ok. it was very light and didn't' stay on, even if i used primer. i stopped using it as it was all gone within an hour or so.

3
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Love it!
Purchased

Nice, buildable color. Shimmery and very pretty. I got 2 colors, Paris and Prosecco. Both are versatile shades, I will be wearing them a lot this fall!

5
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Love the story behind the brand

I was looking for a natural product line and did a lot of research. I was impressed with Alima pure's story and decided to try the whole line out. I ordered a little bit of everything! LOVE IT!!!!!

4
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Pretty shimmer
Purchased

I really like this shadow, but it more sheer than I thought it would be. In order to get any real color to show up, I use a wet brush, but then it is seriously gold and heavy across my lids. I haven't found a good in-between with this shadow. I have noticed that it doesn't irritate my really sensitive eyes, which is nice, but it tends to get everywhere when putting it on.

3
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glittery shadow
Purchased

I loved the color and ease that this shadow went on and the sparkles that came with it. However, it took a lot to make it show up. I did like that I could run it over darker colors and it would help blend for a nice professional effect.

Unfortunately, I could not get the seal off the plastic that had the holes in it to let the shadow come through, so I had to take it completely off to get to the shadow. In the process I got it every where three times. I lost a lot of shadow this way and it was the first time I used the product.

3
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Alima Pure Eyeshadow
Purchased

Loved this! Loose, mineral shadows are my favorite and this did not let me down. Would definitely purchase again and makes me curious about Alima products. Definitely get this if you love loose mineral shadows.

5
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Love
Purchased

I love these eye shadows. The colors were great, the texture was perfect and a little went a long way. Will definitely purchase.

5
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nice, but I want more glitter!
Purchased

I wanted something bold and crazy with a lot of glitter, without being metallic or shimmery. This color is great and it has sparkle, but not quite as much as I wanted. Nevertheless, I really love it. It's a nice big jar and will probably last me a long time, and it goes on bold and beautiful. Great!

4
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Great product!
Purchased

I ordered this product in glow, which is not as gold as it appeared online. It applies fairly sheer with a subtle shimmer, and the pigment is more pronounced when applied with a dampened brush. It makes for a great highlight color.

4
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