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When she graduated from college, aspiring makeup artist Alison Raffaele landed a dream gig as head assistant to Bobbi Brown. Raffaele soon became the first national makeup artist and international trainer for Bobbi Brown Cosmetics, and by the end of her three years at the company, she'd worked on the likes of Jennifer Aniston, Gwyneth Paltrow, and Gisele Bündchen. While continuing to make a name for herself as a professional makeup artist, Raffaele developed a highly acclaimed cosmetics brand in 2000, and, in 2008, relaunched the brand after removing all parabens, talc, mineral oil, fragrance, and gluten from her formulas.

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