Launched in 2007, amika has quickly established itself as an indie brand that yields top-notch results. The brand has developed tools and products that use the best technology and research to actually improve and protect your hair. To wit: Stylers have 100 percent ceramic plates that use far-infrared heat, and are designed to keep you from snagging your tresses as you straighten or curl. The hair care products are just as genius--they're formulated with naturally derived ingredients to give you gorgeous locks with minimal effort. Plus, the bright, graphic packaging is downright cheerful.