Launched in 2007, amika has quickly established itself as an indie brand that yields top-notch results. They've developed tools and products that use the best technology and research to actually improve and protect your hair. To wit: The stylers have ceramic plates that use far-infrared heat and are designed to keep you from snagging your tresses as you straighten or curl. The hair care products are just as genius, formulated with naturally derived and amazingly scented ingredients to give you gorgeous locks with minimal effort. Plus, the bright, graphic packaging is downright cheerful.