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It’s about time natural makeup got a makeover. Ashley Prange founded her Green Bay, Wisconsin-based cosmetics line after seeing a need for modern, professional-grade makeup that lets women indulge in on-trend colors and long-wearing formulas without piling on toxins and harsh chemicals. Her modern take on natural beauty has impressive credentials: It’s officially certified by PETA as a vegan and cruelty-free company. Plus, all sales support education for women and girls in Zambia, which means you can make a difference in your own health and the lives of others at the same time.

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