In 1989, after years of successfully designing women's wear, Max Azria launched BCBGMAXAZRIA. His goal? To offer women high-quality on-trend clothing at contemporary price points. It's safe to say he met his goal--and far surpassed it. BCBGMAXAZRIA has become a renowned design house, creating everything from evening wear and handbags to footwear and fragrance, and has more than 570 retail boutiques worldwide.