I was looking for a bright neutral red, and took a chance on ordering this, and I'm so glad I did! This is a really impressive lipstick. The color really does seem like a pretty true neutral. It is a very bright red, reading either hot pink or firey red-orange depending on the kind of light I'm in. I had thought about purchasing the hot red color from this brand, and now I'm glad I tried this one first, because I'm not sure I could handle something much brighter. It is very highly pigmented, but still goes on smooth and has a nice moisturizing texture and a subtle vanilla scent. It lasts a very long time as far as lipsticks go and leaves a nice stain. I use it with a clear outside lip liner to avoid feathering.