Editor's TipEditor's Tip

Aside from being a truly classic red, this hue also has blue undertones, which make teeth look whiter. How great is that?

Beauty Is Life

Birchbox Breakdown

In our search for the perfect red lipstick, we asked our loyal Birchbox fans to vote on their favorite shade from the chic brand Beauty Is Life. The votes flew in, and this cheery crimson color won by a long shot. It’s universally flattering (we tested it on staffers of all complexions), goes on smoothly, and doesn’t budge for hours. A single swipe makes the perfect accessory to that new party dress waiting in your closet.

How it Works

The velvety soft texture ensures a flawless application every time, while the rich pigment delivers long-lasting color.

How to Use

For a precise pucker, use a lip brush to apply color on exfoliated lips. Or go freestyle and dab on for a more casual, just-off-the-runway look.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

18 Reviews
4.4 out of 5 stars
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4 Star
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1 Star
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Most Helpful Customer Reviews

huge fan of this lipstick
Purchased

I have super fair skin, cool undertones, and reddish brown hair, and I tend to shy away from a lot of dramatic lip colors. But this one is everything.

It is super saturated - which I love, because a little goes a long way, and a fair amount goes even longer! I like to mix and match other lip products with this one to add dimension, or go 100% in for a really dramatic, semi-matte look.

Whenever I wear this, I get complimented on everything. A normal outfit takes on a new life, this lipstick is like wearing a pair of heels.

5
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Red!
Purchased

This lipstick color is fabulous! It's not orange, it's not pink, it's not fushia, it is red! Just what I have been looking for!!!!

5
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Really beautiful red.
Purchased

This was a really nice red! I have fair, freckled skin and it was flattering. It's a bold red without being overpowering and the lipstick is a nice quality. It's smooth and long lasting. A win!

5
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Best Red Lipstick
Purchased

This is my classic red go to lipstick. It has last for well over 3 years and I still love it.

5
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wow!
Purchased

I was looking for a bright neutral red, and took a chance on ordering this, and I'm so glad I did! This is a really impressive lipstick. The color really does seem like a pretty true neutral. It is a very bright red, reading either hot pink or firey red-orange depending on the kind of light I'm in. I had thought about purchasing the hot red color from this brand, and now I'm glad I tried this one first, because I'm not sure I could handle something much brighter. It is very highly pigmented, but still goes on smooth and has a nice moisturizing texture and a subtle vanilla scent. It lasts a very long time as far as lipsticks go and leaves a nice stain. I use it with a clear outside lip liner to avoid feathering.

5
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my new favorite
Purchased

I love red lipsticks. this one is fabulous, goes on smooth and looks great with my skin tone. am happy i tried it.

5
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Pretty good
Purchased

I'm not a usual lipstick wearer and if I didn't feel ridiculous in it I would be inclined to wear this. But buying was an experiment gone wrong. This stuff is good though!

4
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Beautiful cherry red!
Purchased

I love how these lipsticks are so intensely pigmented; the colors are super vivid and they last and last. Great lipstick to wear for a night out since you won't need to touch up much. Kingdom is one of the most dramatic reds I've ever used. And I absolutely love the light vanilla scent! This is the second Beauty Is Life lipstick I've purchased and if there are more shades made available through the BB store, I'll probably buy more. Only drawback is it makes my lips feel a bit dry after I've been wearing it for a few hours so I do wish it was more emollient.

4
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Not the right red for me...
Purchased

I am on the constant search for the perfect red and this was not it. It was too orange and too screaming as well.

2
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Beautiful but very intense color!
Purchased

I've never been a red lipstick kind of girl, but since this shade was described as universally flattering I decided to give it a go.

The color is very lovely and long lasting, but also very intense! I literally just dab a little bit on my bottom lip and then use a clear lip balm over it to smooth it onto both lips to de-intensify it. If I applied it as I might apply any other lipstick or lipgloss I think it would be way overpowering for my taste.

If you're looking for a really intense red lipstick - you won't be disappointed with this one! If you're just getting into reds, this one might not be the best "starter" color.

4
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