Editor's TipEditor's Tip

A crucial first step before applying bold lipstick: exfoliating your lips. Use a granular lip scrub or a soft toothbrush to gently buff away dead skin.

Beauty Is Life

  • 4.6 out of 5 stars, based on 5 Reviews 5 Reviews Write a Review
  • $28.00
  • 4g    
  • Availability: In stock

    $28.00

Birchbox Breakdown

Beauty Is Life is known for making a jaw-dropping spectrum of lip shades, but we have a soft spot for this classic red. The cheery shade makes the perfect accessory to a new party dress or your favorite white tee. Plus, the creamy formula glides on smoothly and will last through several cups of coffee.

How to Use

For a precise pucker, use a lip brush to apply color or go freestyle and dab on for a more casual look. Lip liner optional.

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Product Reviews & Sample Feedback

5 Reviews
4.6 out of 5 stars
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Most Helpful Customer Reviews

Love it!!
Purchased

I consider myself a lipstick fanatic. I won't step out the door without first slapping on some lipstick, and let me tell you - this Beauty is Life lipstick is a must-have for any lipstick connoisseur. I knew it was a good one just by feeling how heavy it is in my hand. The formula is so dense and saturated with pigment without being cakey or drying on my lips. Plus the staying power is amazing - I still have color at the end of the day! This red shade is so bright and chipper it will instantly add some serious pizzazz.

5
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Best Lipstick Ever
Purchased

I have been an addict of red lipstick for years and I have struggled endlessly to find the right shade of red coupled with the right texture. This has EVERYTHING. This is a RED lipstick - no blue or purple or orange tones to it - RED. It is smooth and matte. I hate glossy lipsticks. It genuinely lasts a reasonable amount of time - yes, it will wear off. They only lipstick I've found that doesn't "wear off" flakes off because it's so dry. This wears evenly so that when I look in the mirror after awhile I don't have a ring around the outer edges of my lips, they are just a less vibrant red. An amazing lipstick, totally worth the money.

5
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Va-va-voom
Purchased

Every time I wear this shade, I receive compliments. I have medium/light olive skin tone and the undertones are perfect on my skin. It leaves a nice, matte finish and bright color. I recommend starting with a light layer of lip balm (Chapstick or otherwise, nothing glossy) as it is a thick and highly pigmented lipstick, but because of that, it lasts a good amount of time.

5
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okay
Purchased

Ordered because I wanted a New Years resolution to wear more red lipstick. The red is not really a "red" red...more of an orangey red. I am a brunette with fair/medium skin--I don't think it pairs terrible well.

3
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Wow..
Purchased

Both my daughter and I can wear this lipstick..She has olive undertones and I have pink undertones! It might get a little too Orange for me but all I have to do is put a tad of pink in it and it's perfect. It STAYS on!

5
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