Editor's TipEditor's Tip

It isn't waterproof, but it certainly has staying power. No need to reapply before post-work cocktails.

Benefit Cosmetics

Birchbox Breakdown

This longtime favorite has an oversized wand and superdark formula to give you ultra dramatic lashes. The famously big, bodacious brush coats lashes with the ultra-black formula, creating volume and thickness.

How to Use

Starting at the roots, apply in a back-and-forth motion to create depth. Then, if you like, add extra coats for length.

Water (Aqua), Iron Oxides (CI 77499), Beeswax (Cera Alba), Paraffin, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Polybutene, Triethanolamine, Hydroxyethycellulose, Phenoxyethanol, Blyceryl Distearate, Acacia Senegal Gum, Glyceryl Stearate, Panthenol, Sodium Polymethyacrylate, Methylparaben, Glycerin, Butylparaben, Ethylparaben, Isobutylparaben, Propylparaben, Simethicone, Citric Acid

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

591 Reviews
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155
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Most Helpful Customer Reviews

The original

This is the original Benefit mascara. It has a huge brush that I loved once I got used to it. It is dramatic and pretty but did tend to smudge on me.

3
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benefit fan
Purchased

i am a big fan of benefits mascara. i usually purchase "They're Real" but wanted to try something different. I think this gives the same intensity, maybe a little more.

4
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Great Mascara

I have fairly long and thick lashes, but this mascara definitely helps define the lashes more. I had great more volume and length. I almost feel like I do not need more makeup when I wear it.

5
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not the mascara for me

I purchased this mascara at a big box store after it was recommended to me by several friends. Unfortunately, this did not give me the bang I was looking for. I wear contacts so my eyes are sometimes watery, and this would smudge this mascara.

3
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Fave

I've bought this previously and i loveddddddd it! Would definitely buy it again when i get enough points. Adds so much length to your lashes!

4
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I love it!

This is my go to mascara. It looks nice, not clumpy and stays put. Def a fan! The price is right as well.

5
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Not the best
Purchased

It goes on very nicely but flakes and smudges badly.

3
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Looks good, but doesn't last.
Purchased

This is a good, natural looking mascara for every day use. However, it does not give me near the volume or drama that I look for in a mascara that could transition from day to night. Also, it tends to flake or smear off by the end of the day so you can't count on it during a long day unless you plan to reapply halfway through the day. I don't hate it, but I probably won't purchase it again.

3
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Almost Perfect
Purchased

This is great classic mascara! It's lengthening, volumizing, and has deep pigments. I struggle sometimes with clumps from excess product on the end of the wand, but it's easy enough to fix before the product dries. I think with a little brush or tube tweaking it could be perfect. When I'm down with this tube I'll probably try Benefit's They're Real mascara.

4
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Good mascara

Good basic mascara. Doesn't irritate my eyes, doesn't clump, and I love the wand. My lashes look really great with two coats.

4
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