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As friends Justin Hong and Paolo Mentonelli lived, worked, and traveled in Asia, they came to love the sheet masks they saw in cosmetic shops all over the continent. These handy face masks, they found, produced results in just a few minutes—and were blissfully easy to use. But they were less than enamored of the masks’ ingredients, which often included parabens, triclosan, sulfates, and other compounds they had no desire to put on their skin. That’s why the two friends set out to create this line of sheet masks, with the complexion-boosting power and ease of the products they loved in Asia, with a cleaned-up (and just as effective) ingredient list.


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