BRIKA co-founder Kena Paranjape was writing a lifestyle blog, In Life and In Fashion, when co-founder Jen Lee Koss stumbled across her online musings. At the time, Koss was a Harvard Business School graduate working in retail investment. When the two met, they discovered their mutual love of beautiful objects. Not only that, but they had complementary skillsets: Paranjape had experience merchandising and marketing for heavy-hitter brands like Old Navy, Banana Republic, and Joe Fresh Style, and Koss had a solid business background. Together, the duo combined their top-shelf credentials to found BRIKA, an online crafts site that serves independent creators and high-quality craft-lovers alike.