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Raising eight children in rural West Virginia, Briogeo founder Nancy Twine’s budget-conscious grandmother began making hair products, soaps, and more from ingredients that grew on her farm. Later, Twine and her mother drew on her grandmother’s recipes to make their own natural beauty products—and eventually those formulas formed the basis of today’s Briogeo line. This brand delivers high-quality, eco-conscious haircare for a wide variety of hair types. All of its products are formulated with hair-buttressing botanicals and without sulfates, phthalates, parabens, formaldehyde, or other risky ingredients, and all its bottles are made with at least 25% recycled plastic.

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