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Ever since we discovered (and subsequently became diehard fans of) BB creams, we’ve looked to the Korean beauty industry to clue us in on new must-have products. This line has quickly become one of those how-did-we-ever-live-without-it brands: Its collection features advanced, high-performing formulas. All its products, from the eyeliners to the lipsticks, are available in a range of richly pigmented, playful hues to impart the perfect pop of color.