For a beauty retailer that only sells its wares online, Coastal Scents® has racked up quite the diehard following in just a few short years. Since making their start selling bath and beauty products in 2005, they've earned a sterling rep for quality. (Just take a gander at YouTube to hear gushing testimonials about their makeup brushes.) They also churn out more eye shadow palettes than we can count--so much so, we call them the Crayola of eye makeup. Just try not to crack your brush trying them all.