After watching his relatives go through skin cancer scares, COOLA® founder Chris Birchby vowed to spread the word about sun protection. In 2002, Birchby decided to develop an SPF line that that would replace goopy textures and unappealing smells in favor of organic formulas and clean scents. Five years (and countless consultations with FDA experts) later, COOLA emerged. The company produces all its small-batch products in its California headquarters and is continually tweaking formulas to incorporate the latest scientific findings.