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This French brand’s name translates to “The Free State of Orange”—and the approach it takes to fragrance is, true to its word, absolutely freeing. Founded in 2006 by Etienne de Swardt, a former perfumer for Givenchy, this brand teams up with top-notch perfumers and gives them creative control to create innovative, unique, and fresh scents that upend staid notions of stuffy fragrances—and smell wonderfully unlike anything else.


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