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In 2011, Evelyn Iona founder Brandi Leifso asked one simple question: What if a fraction of the $170 billion spent on cosmetics each year went to a brand designed to give back to women in need? That’s exactly how this line of organic and natural makeup was born. With $1 from every product donated to YWCA Canada, these gluten-, synthetic-, paraben-, and cruelty-free beauty musts prove that looking good can also do good.


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