In 2008, two brothers were on the hunt for the perfect Mother's Day gift when they hit upon it: a custom fragrance for their chic mom. But it couldn't be just any custom fragrance: the duo wanted it to be luxe, natural, hypoallergenic, and cruelty-free. Their creation, Ageless, was such a success that they decided to turn their labor of love into a business. Since then, Harvey Prince has expanded to several other fragrances and bath and body products, all of which retain the same level of quality. Mom would approve.