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Austrian born Helmut Lang launched his fashion line under his name in the late 80s, creating modern and chic aesthetics that tow the line between edgy and elegant. In the 90’s he brought his fresh, minimalist line to NYC and when he launched his signature parfums, featuring bright, sensual and clean notes, Helmut Lang became synonymous with cult classic scents. Throngs of people, including us, were crestfallen when Helmut Lang was discontinued in 2005. We rejoiced in 2013, when our favorite edgy scents reemerged, as fresh as ever, after Helmut Lang was re-launched under fashion retailer Link Theory. We are once again reminded that absence does make the heart, and nose, grow fonder.


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